![PSA: Superdry is NOT a Japanese store. It was created in the UK by 2 British guys drawing upon "Japanese inspired graphics" aka cultural appropriation : r/aznidentity PSA: Superdry is NOT a Japanese store. It was created in the UK by 2 British guys drawing upon "Japanese inspired graphics" aka cultural appropriation : r/aznidentity](https://sana.superdry.com/COM/homepage/1542727636/y080aw/static/hp2-jackets-aw18_4.jpg)
PSA: Superdry is NOT a Japanese store. It was created in the UK by 2 British guys drawing upon "Japanese inspired graphics" aka cultural appropriation : r/aznidentity
![Thoughts on this jacket from superdry for winter(s)? How can I tell which material is best? : r/malefashionadvice Thoughts on this jacket from superdry for winter(s)? How can I tell which material is best? : r/malefashionadvice](https://external-preview.redd.it/uNKsuVkzeRUZcNjt3G-ll8sV312Vvadp1Bs_0qS_l9A.jpg?auto=webp&s=d1d919def69413e2149aa3a8bd199d6b3353704a)
Thoughts on this jacket from superdry for winter(s)? How can I tell which material is best? : r/malefashionadvice
![TIL that SuperDry is actually a UK-based company that writes Japanese text on its clothing to emulate the practice of Japanese clothing companies that write meaningless English words on their clothes to TIL that SuperDry is actually a UK-based company that writes Japanese text on its clothing to emulate the practice of Japanese clothing companies that write meaningless English words on their clothes to](http://i.imgur.com/A3hhvhA.jpg)