Strategic Brand Management : Building, Measuring, and Managing Brand Equity by Vanitha Swaminathan and Kevin Keller (2019, Hardcover) for sale online | eBay
Brand Equity: How to Encourage Customers to Trust Your Brand
Brand Equity Models: A Survey” – Jonathan Knowles
What is Brand Equity? | The Branding Journal
Customer-Based Brand Equity Models - Qualtrics
Brand Equity Models Explained: Keller vs. Aaker
Brand equity: measuring, building & maintaining | SurveyMonkey
Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
Customer brand equity and understanding Keller's brand equity model - Papirfly Blog
A Framework for Measuring Customer-Based Brand Equity | Download Scientific Diagram
Brand Equity: How to Measure the Strength and Effectiveness of Your Brand : Persona Design